Robin Siegel Beauty

Project: Robin Siegel Beauty Portfolio Website

Situation & Task:
Robin Siegel has an impressive career working in television, movies, and for the red carpet including nine seasons as the Department Head of Makeup for the television show FRIENDS. I was thrilled to work with Robin to organize an enormous backlog of creative materials from among her personal files with the task of creating a web showcase for her vast portfolio. Her primary goal was to feature her work history and provide a way for clients to contact her for future work.

Action:
Skills utilized included project management, organizational strategy, brand development, web UI design and development, blog content strategy and copywriting. I worked closely to organize and taxonomize her materials.

Result:
Robin’s final website represents her personal aesthetic and brand tone. Her goal of attracting new clients and presenting her portfolio was met and the timeline exceeded her expectations.