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Laura Schoichet

About

Product leader and builder.

My career started in design and engineering, followed by user experience, ecommerce, and growth which led me to product leadership. I saw a market need for small and medium businesses to have access to high-quality design, development, and marketing technology. That's when I founded Funnychord where I brought in the right team to support startups and small businesses. In some casesI ran Funnychord in parallel with in-house roles. The studio work continued while I led product at Market Rebellion and during a focused growth chapter at GoPro. Nuvalence and EY are my latest roles as a platform and AI-native consultant.

I am at my best when a system is complicated, the stakeholders disagree, and someone needs to make it explicit enough that engineering (and coding agents) can move. Curiosity is in my nature. I have a habit of asking great questions that help my teams make smarter decisions.

If you are screening me as a candidate, please see my hiring brief.

Path

  1. 2023–Present

    Group Product Manager · EY (via Nuvalence acquisition)

    Leading product strategy on a multi-application licensing platform. Matrix leadership: I mentor a cohort of 5+ product managers and set the operating cadence across engineering, operations, design, and executives—not a classic direct-report pyramid. Spec-driven delivery in a regulated environment.

  2. 2012–2023

    Founder & Head of Product · Funnychord

    Built a 20-person studio and operated products from discovery through launch, including a niche marketplace.

  3. 2016–2022

    Director of Product, Marketing Ops & Ecommerce · Market Rebellion

    Product-led growth for a fintech education subscription business.

  4. 2022

    Senior Product Manager, Growth · GoPro

    First dedicated growth PM for software subscriptions. Stood up the practice and roadmap and aligned product and subscription teams on lifecycle experiments. A one-year in-house chapter—not a side project.

  5. 2015–2016

    Creative Lead & Web Experience Manager · OptionsHouse

    Marketing–technology translation and mobile-first web. Company acquired by E*TRADE.

  6. 2010–2014

    UX Developer & Software Engineer · Tribune Publishing

    Java and PHP on national media properties; led the corporate site for IPO readiness.

Credentials

  • MBA, Quantic School of Business and Technology — strategic leadership, entrepreneurship, managing software development.
  • BA, Indiana University — Individualized Major Program with Honors; Ruth N. Halls Fine Arts Award.
  • FAA Part 107 Certified Remote Pilot.
  • US Patent 10,480,818 (Immersible System).
  • Semi-finalist, Quantic Moonshot Competition 2023.

After hours

Laura Schoichet metal detecting on a Bay Area beach

I am a professional metal detectorist (I help people find their missing heirlooms), a Part 107 drone pilot, and a serious Tetris player. You can try to beat my time in my very own Tetris game. I founded the Bay Area Metal Detecting Association to bring metal detectorists together in the San Francisco Bay Area, and built a webapp for the members to share with each other.