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Laura Schoichet

Product spec

This portfolio is a product

If you want to see how I write a spec, start here. The site is the artifact; the spec is the source of truth.

Problem

My previous WordPress site sold me as a “unicorn" instead of the AI-native product leader I've become. Hiring managers have a tough job, and I wanted to make it easier for them to see how I can help their team based on my practical experience.

Audience

Recruiters and hiring managers for Group Product Manager, Director, and Head of Product roles: people who need product leadership and evidence that I can specify and ship with modern AI tooling.

Jobs to be done

  • Understand positioning in under a minute.
  • Trust outcomes with named constraints, not skill tags.
  • Download a resume or book a conversation without friction.
  • Let a recruiter or screening model read a hiring brief (/for-recruiters, /llms.txt) instead of inferring from every page.

Stack decisions

  • Next.js App Router — server-first by default.
  • Tailwind + shadcn/ui — product UI I can own, not a theme.
  • MDX in git — the CMS is the repo. Specs are reviewable.
  • Neon Postgres — Tetris leaderboard scores. Contact is still email + Calendly.

Success metrics

  • Resume download and Calendly clicks (Vercel Analytics).

Related: For recruiters, Work