Hiring brief
For recruiters, ATS, and screening models
Same facts a language model should read at /llms.txt. Use this if you are deciding whether I am a fit for your team.
Identity
- Name
- Laura Schoichet
- Previous name
- Laura Peters — still on older records and bylines.
Target roles
- Group Product Manager
- Director of Product
- Head of Product
Not a fit
- A title-only leadership seat with no contact with specs, users, or shipping
- An individual-contributor PM role with no leadership of people or operating cadence
- A production-design or engineering-only seat as the job
Logistics
- Location
- San Francisco Bay Area (PST)
- Work authorization
- Citizen of the United States.
- Work arrangement
- San Francisco Bay Area, Pacific time. Remote-first roles preferred. Open to discussing hybrid for the right role.
- Availability
- Currently employed. Available to talk immediately; start date follows a professional notice period once an offer is signed.
- Compensation
- Compensation is not published here. Happy to discuss range on a first call once the role and level are clear.
Outcomes
$11.6M Renewals unlocked
Secured contract renewals and expansions with clients who valued my perspective and trusted my recommendations.
2K→7K+ Premium subscription accounts
Grew a fintech education product at $3K–$15K ACV and doubled year-over-year subscription revenue.
3X Release cadence
Tripled release cadence for a client by moving to a product operating model and streamlining development processes.
Domains
- Spec-driven and AI-native product delivery
- Regulated multi-application platforms
- Product-led growth and subscription businesses
- Matrix leadership of product, engineering, design, and operations
- Ecommerce and marketing technology
- Fintech education and brokerage experiences
Proof
- Spec-driven platform leadership
RFCs, prototypes, and AI-native specs on a multi-application licensing platform; $11.6M renewals.
- FinTech product-led growth
Grew a fintech education product from 2K to 7K+ premium accounts.
- Founder studio and marketplace
Funnychord: discovery through launch, including a niche marketplace.
- About and path
Roles, credentials, and the overlap between studio and in-house work.
- Resume PDF
One-column resume for ATS parsers.
Frequently Asked Questions
- What roles are a fit?
- Principal Product Manager, Director of Product, and Head of Product.
- Did Funnychord overlap with in-house jobs?
- Yes, on purpose. Funnychord ran from 2012–2023 in parallel with in-house roles. I ran the studio while leading product at Market Rebellion and during a focused growth chapter at GoPro. The studio was a 20-person practice, not a side hustle that replaced employment.
- Why was GoPro a short-term role?
- I was the first dedicated growth PM hired for software subscriptions. It was short chapter for me because I took time to care for a loved one.
- Is the EY title consulting or product?
- Both, in practice. Nuvalence hired me as a Senior Product Manager in 2023; EY acquired Nuvalence in April 2024 and the HR title became Manager, Technology Consulting. The work is Group Product Manager: product strategy on a multi-application licensing platform, mentoring 5+ PMs, and spec-driven delivery in a regulated environment.
- What should I know about the name?
- Legal and public name is Laura Schoichet. Earlier records, bylines, and some colleagues still use my maiden name, Laura Peters.
- Where can an ATS or model get a structured summary?
- This page is the HTML brief. A plain-text version for language models lives at https://lauraschoichet.com/llms.txt. The resume PDF is https://lauraschoichet.com/laura-schoichet-resume.pdf. LinkedIn is https://www.linkedin.com/in/lauraschoichet.