Situation
Tribune Publishing needed a corporate and investor relations website for introduction as a publicly traded company (TPUB). The site had to carry brand history and niche publications without using a generic template.
Constraint
Timing was the IPO. Coordination ran through a national team. History and compliance both had a vote.
Decision
I led design and development on the WordPress corporate site, owning the critical path to launch.
Outcome
The site shipped in time to support the public introduction.
What I would do again
Utilize a simple stack including a CMS for non-technical corporate users.
What I would change
I would have written the IR content model (filings, leadership, brands) as a spec.