Situation
Event programs are operational documents that also have to look like the organization on stage. Clients needed design, layout, and production that can meet print deadlines.
Constraint
Print is unforgiving. Hierarchy, ads, and schedules have to fit a physical signature.
Decision
I designed, laid out, and produced program books for multiple clients, including a national music non-profit.
Outcome
The work earned industry award recognition for the organization.
What I would do again
Treat the program as a product: wayfinding for an audience under time pressure.
What I would change
I would archive a production checklist (bleed, fonts, ad specs) as the reusable spec.